Innovation for a cleaner future: starting with textile waste from our production process, designer Lily Hewes creates a new collection. Sustainability is not just a megatrend but a mindset.
Waste fabric can be transformed into something neoteric.
Lily Hewes’ collection starts from a brand that has existed since the 1960s and relaunches a capsule collection together with a new designer for 2030. Revive Mary Quant’s revolutionary style of the 1960s by pairing with new South Korean designer Minju Kim who combines floral patterns, unique cuts and oversized silhouettes.
The color palette is inspired by retrospective analysis of typical colors of the 1960s, bright orange, blue and green hues mixed with prints and patterns combined to communicate the message of this collection.
Starting with scraps, Lily cut out the usable and highest quality parts and sewed them together to create a fabric using a technique called reverse appliqué.
The goal of this collection is to raise awareness about using the resources we have around us to innovate and create new products.
The shots were taken inside the Brunello textile company, the place where textiles are produced along with waste, to capture the complete tangible example of circular economy. Model Giorgia Anchora transformed the 1960s mood of the dresses in a fun and flamboyant way.
The name of the collection “waste not want not” , means that if you don’t use too much of something now, you have some when you need it in the future. Fabrics should have a new life beyond their expiration date, we should work to create a circular economy within the fashion industry. We use our waste locally and innovate.
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