Gio Evan on stage in Sanremo chooses Waxewul’s clothes made with Brunello’s exclusive made-in-Italy BemBAZIN™ fabrics, which combine the vibrant colors typical of Africa with responsible innovation.
Beauty, innovation, sustainability and social engagement: together in fashion you can, only if you combine all possible dimensions: art and the right communication by a young singer like Gio Evan, style, thanks to new generation designers like Waxewul, which at its base has a different creative process, ethical and with an eye also to the social, putting at the center a country like Africa and its precious fabrics of undoubted beauty, and high quality materials thanks to the vision and know-how of committed companies with made in Italy production, like Brunello, which uses Bemberg™ yarns from Asahi Kasei, creating innovative, creative and sustainable products.
And that is how the traditional African damask fabric Bembazin™ , with its bright and vibrant colors, was chosen by Gio Evan for four evenings at Sanremo. The shirt, jacket and Bermuda shorts suits are from the brand Waxewul and enriched with a range of performance and sustainability features thanks to Brunello, since 1927 textile manufacturer in the town of the same name just outside Varese. The result is BemBAZIN™, a new generation of bazin created patented and produced by Brunello itself that pays homage to tradition by blending craftsmanship and technology: the high-tech and responsible Bemberg™ fibers from Asahi Kasei, found within BemBAZIN™ fabrics, come from the processing of pre-consumer cotton linter materials, converted through a traceable and transparent process, are GRS certified and woven with raw materials for a fabric with a unique, natural luster, intense colors and three-dimensional patterns to magnificent effect, elements that made the garments worn by the singer unique.
The nonconformist and sustainable choice of Gio Evan, who prefers the craftsmanship of Waxewul’s friends to big brands, is all in his words, “No giants, no high name brands, I’ve known them but they haven’t won me over like my friend Francesca (Waxewul).”
So sustainability is still at the center, as a responsible choice, as a message of inclusion. A decisive stance dense with contemporary values that also treads the stage of Sanremo today, in the eyes of the general public, which is increasingly attentive to respect for the environment, people and health. With a glance also at distant Africa, now a little closer with its colors, as a hymn of hope.
