Stella McCartney has chosen Brunello as the location for its Summer 2020 campaign, dedicated to celebrating the power of plants. Our company is a long-standing partner of the brand, providing organic cotton and sustainable viscose fabrics. Stella and her team chose our company to get to the root of the sustainable production process.Together with activist and friend Amber Valetta and model Achenrin Madit, the brand got a behind-the-scenes look at our production process and the people behind our plant-based fabrics.
At Brunello, we consider sustainability as one of the most important values and we are oriented to choose partners who share the same goals with us. We are convinced that more sustainable fashion must consider the entire supply chain, starting from the choice of raw materials to the end of the garment’s life. Brunello’s commitments to sustainability are expressed in all areas: our energy-efficient factories harness solar energy, we use LED lights, we constantly improve our machines to reduce CO2 emissions, and we pay close attention to the choice of materials in order to maintain our high standards of quality and sustainability.
In Stella McCartney’s Summer 2020 campaign, Brunello employees are the main protagonists and wear accessories from the collection, which is totally cruelty-free and with more than 75 percent of the fabrics used sustainable.
“By building a community of partners like Brunello, we plant the seeds for a better future – together.”
Stella McCartney
