A collaboration between Istituto Secoli and Brunello begins on the occasion of an important anniversary: the Institute, a reference point in the fashion world for its expertise in pattern making, is celebrating its 90th anniversary. Brunello, always committed to the education of future professionals and the sharing of its values and know-how, joins the group of sponsoring companies for the Secoli Fashion Show. The company supports the work of young designers in building their collections and contributes to the establishment of scholarships for students who have earned them through dedication and commitment during their academic journey.
The 2024 Secoli Fashion Show, titled “Diachronies – Scenes from Time”, celebrates the return of past legacies to reinterpret the present. The concept of heritage is understood as time that gains value through the reworking of ideas—drawing inspiration from the past and enhancing it with a forward-looking vision. The theme has been explored through seven capsule collections created by graduating students:
- “The Expressive Ugly” – an invitation to look without prejudice,
- “Creative Evolution” – a reinterpretation of the evolutionary concept through new forms and appearances,
- “Activism” – a proposal to overturn established meanings,
- “The Curator” – a call to bring to light what is not immediately visible,
- “The Berlin Wall” – a demystification of an architectural barrier with a hybrid identity,
- “Idolatry” and “The Primordial Greeting” – focusing on how an individual’s identity is shaped through relationships with others.
